Shah Rukh is always one step ahead of rival Aamir

If Aamir Khan can go all out to promote 3 Idiots, will Shah Rukh Khan lag behind? Aamir's promotional strategy had floored everyone.

So, SRK went ahead and released the first look of My Name Is Khan (MNIK) at the premiere of the mega Hollywood flick, Avtaar, by James Cameron.

But King Khan insists he isn't copying Aamir for the promotion of his film that has been directed by his friend Karan Johar.

Talking about Aamir's promotional strategy and his own for MNIK, he said: "Everyone has their own ideas and plans. I wouldn't like to do so (what Aamir did) and reduce my film to anything (like a gimmick but he didn't exactly use the word). I don't really think about someone else's film. Aamir is a good- thinking person, so he must know what he is doing. And I guess the idea must be in sync with his film's plot too. I think everyone should market the film in the way the film speaks or is. Of course, the more innovative its promotions the better. MNIK is a love story at the core and we will market it that way. For rest, you will have to wait and watch."

20th Century Fox will showcase MNIK's trailer with all its prints worldwide and it will get a much wider exposure. "I am really thankful to them for doing so. It's a first for a Hindi film. Fox Star Studios' is distributing the film and they will be a big help in increasing our market by making bigger films," said Shah Rukh.

MNIK will also be showcased in the Berlin Film Festival and Karan is thrilled about it. Shah Rukh Khan, Kajol and Karan will be present at the festival, which is from February 11 to February 21. Unconfirmed reports claimed Fox bought the film for Rs 100 crore and plans to release it with over 600 prints world over. It will guarantee the widest release ever for a Hindi film.

SRK gets moon on birthday

Every year on his birthday, an ardent Shah Rukh Khan fan buys a piece of the moon (you heard that right!) and sends it to him.

SRK confirms, "Yes, an Australian lady buys a little land on the moon for me every year on my birthday. She has been buying it for a while now and I get these certificates from the Lunar Republic Society."

SRK adds that he has met his fan and she keeps in touch with him all year through mails, "She writes me colourful emails (in the sense one line is red, one is blue and so on). I feel blessed to have the love of so many people worldwide."

According to one online lunar real estate agency, http://www.lunarregistry.com/, the Sea of Tranquility is the most sought-after address on the moon. 1 acre (approximately 43,560 sq ft, or 4,047 sq mtrs) costs US $37.50 (Rs 1758.75) and the actor owns several acres there. An ownership package includes a beautifully engraved parchment deed, a satellite photograph of the property and an information sheet detailing the geography of your region. An interactive Full Moon Atlas on CD-ROM is available at an additional cost.

You are allowed to purchase up to 40 acres per transaction. The proceeds from the purchase of the plot on the moon, go toward the Lunar Republic Society's program for privatised human-based exploration, settlement and development of the Moon.

Now while there are many websites on the internet (based in the US, UK and Russia) that allows you to buy land on the moon, it doesn't mean you can charge NASA or other space agencies for trespassing when they land on your property.

Property ownership is permanently registered by the International Lunar Lands Registry in its annual publication, which is copyrighted and deposited in the United States Library of Congress and with international patent and trademark offices, including the United Kingdom (UK Patent Office), Japan (Japan Copyright Office), Russia (Rospatent) and with the United Nations (UN Depository Library), in compliance with the Berne Convention.

Shah Rukh Khan says he doesn't need publicity stunts to be in the public eye

Bollywood actor Shah Rukh Khan, at the centre of a row over his detention and questioning at a U.S. airport, said on Tuesday he wasn't looking for any apology.

Khan, 43, one of India's best known actors, was en route to Chicago for a parade to mark the Indian Independence Day when he was pulled aside and questioned at Newark airport on Friday.

"I respect that my name pops up on the computer and I also agree that I don’t need to be treated specially, I am nobody," Khan told a news conference at his residence a few hours after returning to Mumbai.

"They asked me some questions which I thought was a little embarrassing. But if a procedure has to be followed, it should be done properly," he said.

Khan's detention caused uproar among fans in India. Newspapers and TV channels termed it an instance of racial profiling and the controversy sparked debate in the media.

"I was really hassled, perhaps because of my name being Khan. These guys just wouldn't let me through," the actor had said in a text message to reporters on Saturday.

On Tuesday, Khan sought to play down the controversy and said he wanted to "move on".

When asked if he would go back to the United States, the actor said he would cut back on trips to the country.

"When work calls me I will go again, I will stand in line again, and I hope that the system which made my name pop up on the computer is not there," Khan said.

"It is not a matter of pride for me that I was questioned at the airport," the actor told reporters.

"I don't want to sound pompous but Shah Rukh Khan doesn't need publicity stunts to be in the public eye."

Other detention ordeals, SRK is sad and angry

Bollywood superstar Shah Rukh Khan was detained at the US airport of Newark in New Jersey, and was questioned for over two hours, reportedly because of his surname.

Speaking to NDTV over the incident, Shah Rukh said his name popped up on their computer, and then he was taken for questioning.

"My name popped up on their computer. I was taken to a room for questioning. I was questioned for two hours," said Shah Rukh.

The actor said that he was not even allowed to use his phone.

"This is not the first time this happened to me. I am glad my family was not travelling with me," he added.

However, the actor denied the incident to be racial bias.

"I did feel bad. I felt angry. I am glad my family wasn't there. God knows what they would have done to them," Khan added.

Other detention ordeals:

It's not the first time that Indian actors have become victims of racial profiling abroad. Here's a list of those who have gone through similar ordeal.

2002: Kamal Hassan was detained at the Toronto airport in Canada for his "Islamic" last name by airport officials.

2002: Megastar Aamir Khan was strip searched and interrogated at the Chicago airport.

2008: Film director Kabir Khan was also detained at least three times last year when he was shooting in United States for his film New York.

2008: Actor Neil Nitin Mukesh was also questioned because the officials thought that he wasn't Indian.

2009: Southern superstar Mammooty was detained because his name on the passport was Muhammad Kutty Ismail.